As a physician, you go through some pretty crappy days and get involved with tough situations. When I was an intern, aka your first year of residency after you graduate med school, I had to do a trauma rotation. And since I loved trauma, I wasn’t the least bit mad. However, you do see some pretty messed up stuff.
On this one particular night, we had a guy who had just been beaten behind a dumpster. At first, he was talking to us and completely lucent, but then we discovered that he had a very severe facial fracture, what we call a “floating face”. With this type of injury, you worry about the person being able to protect their airway, or keep their airway open. Therefore, it was decided to intubate (place a tube down his throat to help him breathe).
However, the problem with this type of intubation is that you do what is called a, Rapid Sequence Intubation. This involves pushing in meds that will cause the person to: 1. Pass out and 2. Relax all muscles in their face and neck so that you can place the tube properly.
Well, what was not known to all of us is that this guy had been swallowing his own blood for the past 45 minutes, getting digested over that time. So when he was knocked out with the meds, all of the blood that was in his stomach decided to rise on up, and come out of his face. Yes, I said face.
Now, this is a known complication of the procedure, but we were not expecting blood to come out of every aspect of his face due to the floating nature of his facial fractures.
As you can imagine, this makes it very difficult to see anything. Without being any gorier, we suctioned him, placed the tube, and then we fought to keep him alive throughout the night since so much blood had spilled over into his lungs. Long story short, he survived that night, and eventually left the hospital.
I will never forget this case, and it taught me so many valuable lessons that I use daily in my business. If you are going to use blogging as your primary form to get traffic online (which you most definitely should), then you need to be consistent. You have to write daily, whether you want to or not. Point here is consistency, just as I was with that trauma case throughout the night.
Yes, I was super stressed, and I worked hard to keep him from dying. But if you want your business to keep from dying, then you need to put in just as much effort.
Write daily, learn from the big boys (and girls:)), and be better each day. You will be unstoppable.
Until next time…
Dr. Timothy Lawler
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