As I was getting ready to sit down and write the other night, my wife, Jessica, happened to let me know that our thermostat was not working. I walked over saw that it was not on at all, as in like dead. It is electronic so I decided to do the obvious thing of changing out the batteries. So, I do the batteries, and then still nothing.
I then think to myself….oh crap. With the holidays in full swing, the last thing that I needed was an entire new heating system for my place, and the price tag that comes along with it. So, I hope for the best, and pray that it is just the thermostat itself.
Jess then calls the repair man, he comes over, and it ultimately ends up being just the thermostat. It still cost me a little bit of cash to have him change it out, but it was ok to me. He was the expert, and I was happy to pay him for his knowledge. But a very interesting thing happened while he was fixing my thermostat.
We got to talking about how we had come across his services, and I let him know it was via a quick Google search. Once I had let him know that I was an online marketer, he had me start testing out a few of his own sites by typing certain keywords into Google. He ended up coming first for PPC ads (which he admitted was an expensive, but worth it investment), and he even had taken over a smaller county keyword in the area for his industry. I was honestly impressed because he admittedly did not know much about how to get organic search rankings, and yet, he was in the top 3 for one.
However, it was at that moment that I realized just how much I know. Yes, he did well for one “offshoot keyword” as I like to state it, but I knew that I could get him in the top 3 for one of the main keywords in his industry. It would only take a little changing of his blogging system, getting him a few backlinks, and then boom. He would kill. That assessment happened in about 1 minute.
Now, I’m not trying to toot my own horn here. I just know that many others are in my similar situation. I can guarantee that you know more than you think you do. You need to seriously brainstorm on a sheet of paper for 15 minutes about everything you know about online marketing or your particular industry. Then, you can take just one, literally just one statement on that paper, and make a product that you can sell to others. I’m dead serious here. You can do it. Mark Hoverson’s Info-Marketing Blueprint will show you how, or you can email me, at firstname.lastname@example.org, and I will get you rolling.
Point is, you know more than you think you know. Share your knowledge with others. That is how you become a leader.
Until next time…
Dr. Timothy Lawler
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