Over the past few weeks, I have become a dog that runs after shinny objects. Yup, that’s right. A really cool online tool or system comes up and my head turns to the left. One of my respected mentors writes a five page article about how to use this program, and my head turns to the right. Every time I do it, I just get pissed! But at the same time, I love it.
There are SO many things that can get you distracted in this beautiful world called online marketing, but at some point, you have to buckle down and focus on at least one skill or core competency. Today, I want to get back to some of my roots and a staple of my online marketing success…and it’s called video marketing.
Now, some people when they hear the words “video marketing” start to cringe. The thought of having to get in front of a camera just makes their stomach churn and brings them to the verge of passing out. However, it doesn’t have to be this way. And guess what, even if this is your reaction, you honestly just need to get over it. Not trying to be a mean person with that statement, but it’s true.
The reason why video marketing is so powerful is because it instantly connects the person watching the video with the person ON the video itself. You always hear about how business is all about connections and the person who you do business with. And that’s the freakin’ point here. People can immediately see the type of person someone is. The smallest hand gesture, the inflection in their voice, the confidence in their posture…..all of these things seep into the subconscious mind of your prospect. They don’t even know why they are being attracted to you. They just are.
It is extremely powerful stuff, and those that are succeeding are doing it on some level. Those that refuse to learn will be left in the dust. And I’m not saying to do only video marketing. I’m trying to let you know of a very influential tool that you must learn in order to keep up with the big boys. If you think that it won’t make a difference, I can promise you that it will. Learn how to make videos and blast them over the Internet. My blog has many references on how to do it. Learn from others too. Once you master the technique, you will be unstoppable.
Until next time…
Dr. Timothy Lawler
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