Every day, I try to think who could benefit from my primary network marketing business. Of course, many of our loved ones, to include family and friends, could most likely benefit, but I will not “pitch” anything to anyone, especially those that I know. In fact, 98% of them aren’t interested anyway. Therefore, why in the hell would I actually try to talk to them about my primary business opportunity?
No, I’m specifically talking about people that I can advertise to. Who could benefit most from what I have to offer. That is what I think about on a daily basis, and then of course, the appropriate way to try and connect with those people. Yet, SO many people completely miss this mark to even include veterans of the industry. Notice I said veterans and not gurus. Gurus have figured out how to talk to their audience. Many veterans have not despite so much time in the industry.
If you want to make it big in this industry, you need to stop trying to convince others. You need to send your message in a clear and concise matter to the right audience. Simplicity is key. If you just vomit the facts about your business onto anyone and everyone, you will fail.
For instance, a good open ended question that you could start off with in regards to anyone that you want to prospect is, “Hey Jane, do you at all keep your options open to financial ventures outside of your current profession?” Even this is still more direct than I would suggest when first starting out. But if you are going after a certain audience, it is a decent opening line.
Other types of questions would be basic interviewing type inquiries. Such as, “Hey John, how is your job going?” Or, “Hey Barb, how is everyone doing at home?” These are seemingly meaningless questions, but they will get the convo started. You can then see from their responses if what you have to offer is right for them. For many people, it won’t. Just know that you need to get your message to the right audience, and then once you get the right audience, don’t blow it with a vomiting show. Just be yourself and ask open ended questions.
Until next time…
Dr. Timothy Lawler
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