As I write this post, I am waiting to board a plane to Idaho. This day might get a little crazy with how much time that I have to write so I am trying to take advantage of every minute. As the title implies, that is kind of the main focus of this piece. But I want to go into how it can make that difference for your MLM business.
As a quick side note, I want to touch on all the stories that you hear from some of the gurus in our industry. The reason that you have heard about their story is because they have used it effectively in their marketing and in their branding. It is a very smart technique, and one that I suggest you use in your own marketing. However, I want to touch upon some of those really drastic accounts that you may have heard about….those “rags to riches” stories as they say.
Not that I discount the “rags to riches” story of those that were unemployed and then made a 7 figure income in network marketing. Those are really cool stories. But when I personally think about it, I think that it is actually sometimes easier for an unemployed person to make it big than your “average Joe”. Reason being, that person literally may have nothing else to do but work their business. Now please understand, the emotional stress and anguish that a person in that situation feels is absolutely unreal, and I wouldn’t wish that upon anyone. But in all reality, their backs are against the wall, and they can (and often do) work their butts off, upwards of 12-14hrs per day towards their home business. For their dedication, I commend them.
But then again, the “average Joe” doesn’t have 8-12hrs per day when they are working their 9-5 job. They have MAYBE one to two hours TOPS! From a time available perspective, it is much harder for these people, which is about 95% of individuals in the network marketing industry. Therefore, with the massive time crunch, they need to take advantage of ever single moment in the day to work their business when they can.
I know that I attempt to do so, which is why I am typing as a I sit on the shoulder of a couch, having my low back kill me from hunching over. It isn’t always pretty, but it gets the job done. At the end of the day, that’s all that matters…..getting the end result. Make sure that you use your lunch break, travel to and from work, and brief night time moments to sneak in the daily time needed. Without it, you will be another failed network marketing statistic. With it, you will conquer the world.
Until next time…
Dr. Timothy Lawler
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