As many of you know, I am a physician and involved in the network marketing industry. For some that read that line, you may gaff at those two words “network marketing”. “Oh, he is one of THOSE physicians” I can hear echoing through the air. But for others, (the more enlightened of you ;)), you all understand why it is the single best business model on the face of this earth. Regardless, this post is intended for both network marketers and non network marketers alike.
In today’s tough economic world, trying to create and keep new clients/prospects is a super tough job. Like, I mean really, really tough. However, most people want that instant gratification of new business the second that they snap their fingers. Well, it isn’t that easy. As I have talked about in the past and will continue to talk about in the future, consistency is key. You have to be willing to give value to others before even thinking about getting anything in return.
Below, I am going to give you a quick overview of a strategy that I use. It works well with any type of marketing, but in this case, I am going to talk about blogging. (If you want to know how to setup a blog from scratch, you can do it here.) So here we go…
1. Pick Your Audience
In ANY type of marketing that you need to do, you should most definitely imagine in your mind who you are trying to send your message to. It is often called your “avatar”, but in general, just think about who you want to help out. Is it someone within your field? Someone you are trying to get into your field? A competitor? This brainstorming helps you get laser focused in your message. The more targeted you are, the greater chance your message will be received.
2. Write To That Audience
Value is everything here. In the world of Internet blogging, information is everywhere. Unfortunately, there is a TON of really bad info out there. You do not want to be one of those people adding to the bad content. You need to dig down deep and think about questions/concerns that you first had when starting in your particular industry. How to get clients? How to market online? How to market offline? How to talk to customers? These are very broad questions, but I bet that these are ones that you asked. Answer them in daily posts on your blog. If you can’t post daily, try to do it at least 3 days per week. This point goes along with that consistency thing that I was talking about earlier.
3. Learn How To Get In Front Of That Audience
So now that you have posted on your blog and you are doing so on a daily basis, I want to first stop and say CONGRATS! You are doing more than 99% of the competition in your field. Period. I can absolutely guarantee it. Blogging daily is hard. It is doable, but it is hard. Life gets in the way. But if you are doing it daily, you are showing that your business is a priority in your life.
Now, we need to get your words and thoughts in front of others. It doesn’t do any good if nobody is reading your posts. How do you do that?
Through an article submission service. There are free ones out there, but the best one that I have found and use is Article Marketing Robot. It is a one time fee of $99, but it blasts your articles and posts out to over 2,000 article directories. Talk about exposure! Besides actually getting it out to that many article directories, it gives link backs to your posts. That is the “juice” that will increase your SEO rankings of your blog. If you have no clue what I’m talking about in regards with the SEO stuff, don’t worry. You can learn about that later. Just know that it will give you even more exposure.
So there you have it. The broad, but very important, 3 step strategy for KILLING it in the online marketing world. This will work in any business, no matter what. Would love to hear what you guys think so please put your comments and questions below. Until next time…
Dr. Timothy Lawler
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