These days, there’s no easy way around it. Finding a job is SUPER tough, especiallyif you are a recent college graduate. It almost seems as if there is no way in the world to get ahold of a decent paying job.
Even though the chances seem dim, I want to talk about 2 ways in which you can improve your “marketability” in today’s high unemployment economy.
Both avenues have to do with a little thing called social media. We have all heard about it. Most of us use it. But there are still many people who have no clue how to tap into these powerful tools.
Words like Facebook, Twitter, MySpace, and YouTube may still seem like evil places that breed child molesters to some adults, but I do believe that type of naive mindset is starting to fade. But then there is the other extreme that social media is fun and only has the ability to waste hours upon hours of your day, week, month, and life (which is very true if your not careful).
Yet, there is still another element that is not being used, or at the very least, is just in its infancy…..and that is using social media for job searching. Some have tried it, but they have done so incorrectly from my observation. What I usually see is someone “befriending” someone else on one of the many networking places and blasting them with things like “Hi, my name’s Mike, are you hiring?” or “Hey what’s up, can you get me a job?”
Would you ever do this in person? Would ever walk into a Fortune 500 company and say “My name is Tim, can you give me a job?” Hell no you wouldn’t!
So what do you do….very simple. Build relationships!
That is what business and working environments are all about…teamwork, camaraderie, and getting to know one another. Therefore, let’s use the tools available to your advantage, not to your detriment, and dive right in.
The very first thing you need to do is make a video of yourself. Yes, whether you know it or not, 60%+ of all content on the Internet these days is video. Articles and words still have a place, but video is the dominator. You want to be part of the domination.
By making this video, it will tell whoever is watching a million things about you. The biggies that will come out, either intentionally or unintentionally, is if you have confidence, are well spoken, have a good personality, are intelligent, are knowledgeable about your field, and so on and so on. Which means, make your video a good one. Practice makes perfect so put in the effort.
As to what you’re going to say, that is up to you. You can make it about yourself in general and why you would be a good asset to any organization, or it can be about your specific field and why you are the best person for the job. Overall, this whole process just sets you apart, and gives any potential employer a first time look at a real person, not just a name on a piece of paper.
Then, once you have made your video, you are going to need somewhere to put it, right? My first suggestion is to put it on YouTube, the mother of all video hubs. It is a reputable place, and it is where millions come to watch/search for videos daily.
My second suggestion is to then make a profile on either Facebook or MySpace. My personal preference is Facebook. It works very nicely with YouTube. This is where you will be able to start reaching out and making those much needed connections. DO NOT immediately blurt out in desperation that you need a job or employment. It looks pathetic and lame. Get to know people on the respective network. Actually become their friend, not just their “friend”.
Finally, when the timing is right, you can ask them if they know of any job openings or if they can help you out. Chances are, if you actually become their friend, they will offer opportunities to you that you couldn’t even imagine.
Alright guys, that’s it for now. Would love to know what you think so please leave a comment or any other suggestions that you have about social media.
Until next time……
P.S. If you want to see what Dr. Lawler suggests to new college graduates or those stressing about finding a job, simply enter your first name and email address below to get his 5 Day Email Guide to other alternatives.